Today I attended a tour of DDB Canada’s Vancouver head office. It was an event arranged by the Kwantlen Marketing Association (“KMA”) and it was well-attended by a number of my 2nd year Advertising students and other marketing majors at Kwantlen. My thanks goes out to the KMA for organizing this event and conducting themselves…
Biz Stone is the original hipster. This guy is fantastic to listen to and although his thesis was somewhat lost in his presentation, it didn’t really matter though. You know why? Well, as my colleague Ron would say, “it’s because we always forgive the experts”. Biz is enlightening, inspiring, and very entertaining. He comes across…
Randi Zuckerberg’s self-introduction is priceless: Unlike the other Zuckerberg, I went to Harvard and graduated with a degree. There’s absolutely no doubt that Randi is a tech-guru: she lives, breathes, and thinks technology all day long and in her presentation she showed us some fascinating trends in technology. Instead of regurgitating her list, I’ll summarize some of…
If you haven’t had the opportunity to listen to Mitch Joel speak, make it your next priority. He is engaging, insightful, funny, and enlightening. I like how Mitch thinks: he can bring everyday examples to sometimes complicated concepts and distill things down in an entertaining and consumable portion of take-away knowledge. Mitch had a few…
This year’s, The Art Of Marketing (“TAOM”) had a very impressive line up of speakers. Some of the content was recycled from past presentations that I’ve blogged about previously (Mitch Joel, Scott Stratten), so I will instead highlight some of the new ideas, technologies, and tricks of our trade. David Usher First up was David…
On the heels of my discussion with my first year marketing students about “first mover advantage” (and disadvantage), I have just come across a quote and a blog post about innovation; each of which has given me a lot to think about. So I shall share them both and let you ponder the topic of…
Last night I had the pleasure of attending a screening of “Pink Ribbons, Inc.”, an important and eye-opening documentary about the cause-marketing campaign associated with breast cancer awareness. During the month of October our consumeristic world is “pink-washed” with products adorning the pink ribbon, or better yet, recreated in one of many pink hues. We…
