Last night I had the pleasure of attending a screening of “Pink Ribbons, Inc.”, an important and eye-opening documentary about the cause-marketing campaign associated with breast cancer awareness. During the month of October our consumeristic world is “pink-washed” with products adorning the pink ribbon, or better yet, recreated in one of many pink hues. We
…you know how the saying goes. When you’re a hammer everything looks like a nail. Recently, our faculty was extended an invitation from one of the publishing companies we work with to attend a professional development workshop entitled, “Always Innovating”. This being my first PD workshop in quite some time, I was eager to attend
Yesterday I attended The Art of Marketing in downtown Vancouver. A one-day conference filled with 5 well-known marketing industry leaders and authors. Let’s be totally honest…I was really only there to see my real-life hero, Avinash Kaushik who I discovered a year ago while researching web analytics. Avinash writes an incredible blog called Occam’s Razor and I dare you
It doesn’t take much. A bad tweet (Kenneth Cole), an off-coloured status line, a misleading headline. But leave it to the folks at FOX news, whose credibility is in question by millions, to really sink that ship. A friend of mine took this screen shot recently: FOX’s geographic representation of the Middle East. Here’s what
Today I attended the “UnMarketing” conference in Vancouver, with special guest Scott Stratten, author of UnMarketing. Scott is a lively, energetic, authentic, and down to earth speaker. In a word, refreshing. He’s not presenting a load of marketing BS with a little “TM” after every concept or idea. He knows he’s not necessarily inventing new
Ashley’s look at politics & social media policy. A good reminder for budding public administrators. I’m thrilled to be attending the Contagious Conference in Vancouver this coming Friday. In preparation, I’ve been catching up on Seth Godin’s blog. Seth Godin is quite the marketing celebrity, in fact, while he won’t actually be at the event,
Econsultancy has put out a post on, “What your online reputation can tell you“. Might be helpful for those of you conducting online audits (Marketing 3311) and PR scans (Marketing 3421).
Add “Bloggerati” to your dictionary of trendy social media terms This slide show says it perfectly – Public relations 2.0 (i.e. the convergence of traditional PR and the internet) has “eliminated the middleman” – the middleman of course being the journalist. Where traditional media (newspapers, magazines and broadcast news) will always bear impact on our stories, brands,