Last night I had the pleasure of attending a screening of “Pink Ribbons, Inc.”, an important and eye-opening documentary about the cause-marketing campaign associated with breast cancer awareness. During the month of October our consumeristic world is “pink-washed” with products adorning the pink ribbon, or better yet, recreated in one of many pink hues. We…
Category Archives: Storytelling
Yesterday I attended The Art of Marketing in downtown Vancouver. A one-day conference filled with 5 well-known marketing industry leaders and authors. Let’s be totally honest…I was really only there to see my real-life hero, Avinash Kaushik who I discovered a year ago while researching web analytics. Avinash writes an incredible blog called Occam’s Razor and I dare you…
I’ve been humbled by the quality of the presentations this term; made and delivered by my many marketing students. In Marketing 3311, “Marketing in a Digital World”, the students were instructed to create a Prezi that told a story about how Social Media changed [blank]. Some of the topics included: Social Media & Journalism Social…
It seems the topic of storytelling, or “corporate narrative” is gaining a lot of popularity these days. Our local expert, Lisa Geddes (@LisaGeddes) has offered up a link to a blog she follows: A Storied Career. What blogs or web sites have you found to be an invaluable resource for all things storytelling? Please share! A…
A former student; influential blogger; and now prezi-using storyteller, Olivia Lovenmark shares her storytelling Prezi with us.
I suppose I could take a poll, engage in some “scientific” research, then provide concrete data to back up my hypothesis, but, nah. Too much work. So I’m going to present my hypothesis and if you wish, you can go ahead and validate or tear it down; either way, I’m still moving forward with it.…
The taste lingered in my mouth for several months. It probably took nearly a year before I could completely rid myself of the taste entirely. I have no one to blame, except myself, of course. I tell many of my students about this time in my life to provide framework, context, about a somewhat abstract…
Here is a link to Alexis’ blog post on communications plans and considerations for NFP’s. She’s also provided a link to a piece on Storytelling as well.
The book mentioned by Lisa Geddes in our Storytelling class is called, “Made To Stick”, by Chip and Dan Heath.
This is such a great example of visual storytelling. So crafty! http://niemann.blogs.nytimes.com/2010/08/03/red-eye/
