In addition to using Avinash Kaushik’s book, Web 2.0, as your “everything” resource for web analytics and conversion rates, I also highly recommend following and reading material published by eConsultancy (Dave Chaffey’s organization). Many of the extensive research papers and reports are for purchase only, but there are also great articles and blog posts that can help any nouveau student of web analytics get started.
Methods used to measure conversion
In a recent web conversion report, eConsultancy identified the following methods & formulas for conversion rate analysis:
How to improve conversion rates
Although simplistic sounding, it’s never quite that easy. EConsultancy recommends the following for improving conversion rates:
What techniques do you swear by for making conversion rates work for you?