How HBO is competing to stay ahead. Good read.
Jason Fried is the co-founder of 37 Signals. If you don’t know what this is, start by doing a quick Internet search, then walk, no run, to your local bookstore and pick up “Re-Work”. You can devour this book in one sitting: expect to develop a small kink in your neck from nodding (in the affirmative manner) repeatedly. You can also expect to experience many “ah-hah” moments. There have not been enough books of this nature: books that challenge us to reconsider how we do things and re-think how effective our traditional structures and processes really are.
Jason speaks about what really holds us back from being productive and getting work done. Is it Twitter? Facebook? LinkedIn? No. Jason tells us those aren’t the real problems, those are merely “smoke breaks” which ironically, have been both allowed and accepted for decades.
It’s M&M’s that are the problems: Managers & Meetings.
I didn’t say it, he did. Evan Soloman said it, and you know what? It makes perfect sense.
Specifically, he said: “good design (of technology) respects the stupidity of users”. It’s brilliant, isn’t it? Presenting at Get Contagious this year, Evan reminded us that it’s the simplicity of complicated matter (cars, refrigerators) that makes us all comfortable and trusting of said matter. We can also look to Apple as a shining example of this concept: Apple has simplified and de-mystified what Microsoft and so many others over-complicated.
As we emerge from a marketing era inundated with “feature and benefit” messaging, will we see more marketers embrace this very simple, “simplicity concept”? Or will the stupidity of users continue to be disrespected so marketers can bathe in their own sense of self-wordiness?
Quick checklist to help ensure you are crisis-prepared.